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History
of Give Love Give Life:
Marcheline Bertrand and John Trudell, developed the concept of ‘Give
Love Give Life’ as a means to raise public awareness about women’s
cancers. Their thought was to utilize music as a means to raise the resources
vital to combating ovarian and other gynecological cancers.
Marcheline and John produced the first Give Love Give Life concert in
February, 2004 at the Roxy Theater in West Hollywood. Over the course
of the next year, they together organized strategic support in the music
and film community for Johanna’s Law, legislation to fund national
outreach and education about the signs and symptoms of gynecological cancers.
That legislation was signed into law on Friday, January 12, 2007.
The two partners joined with Dave Bushell, Debra MacCulloch and other
members of the Hollywood community to produce a February, 22, 2007 Give
Love Give Life concert for the Women’s Cancer Research Institute
at Cedar Sinai Medical Center, featuring Willie Nelson, Jackson Browne
and John Trudell at the Gibson Universal Amphitheater in Los Angeles.
During the summer of 2006, it was decided to make women’s health
and national health insurance for women and children a focal point of
Give Love Give Life. The sanctity of women remains the core of Give Love
Give Life.
Marcheline passed on from ovarian cancer on January 27, 2007. Give Love
Give Life is a continuation of Marcheline’s work, interwoven with
her prayers and dreams for a healthier world.
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